About Konnex

A clearer view of the residential trades economy.

Residential trades shape what gets built, repaired and maintained. Yet the evidence about the businesses doing that work is scattered, uneven and constantly changing. Konnex brings it into a more useful view.

Evidence-backed intelligence on residential trades — what exists, where, and how it changes over time.

Explore NSW plumbing evidence How we work

01 · Why this exists

Local decisions deserve a clearer evidence base.

Listings, licence registers, business websites and search data each answer a different question, for a different area and date. Read as one undifferentiated count, they lead to the wrong conclusion.

We built Konnex to keep those distinctions visible and useful, so people can ask better questions about their market.

  • Business listingA business name and its reported locationArea: reported address · Date: when collected
  • Licence registerA licence and its statusArea: NSW register · Date: each check
  • Business websiteThe suburbs it says it servesArea: self-declared · Date: when checked
  • Search dataProvider-reported estimated monthly searchesArea: Google-defined areas · Date: by month
A finding you can readIllustrative
Source
which records it came from
Date
when it was checked
Scope
the records and area actually covered
Class
Observed, Verified or Inferred
Limits
what it does not show

Each measure keeps its own area and date. They add context to each other but are never summed into one local count.

02 · How we work

Bring the evidence together. Keep its meaning intact.

  1. 01

    Connect

    Bring business, licence, website and demand signals into one view, keeping each one’s source, area and grain.

  2. 02

    Check

    Apply defined identity rules, and label each claim as observed from a source, verified under a rule, or inferred.

    Observed Verified Inferred
  3. 03

    Revisit

    Check again, and show what changed within the records actually rechecked, with dates and denominator beside the finding.

    1. First check
    2. Later check
    3. What changed
    Illustrative

Every finding states where it ends — a licence lapse, for example, is not a business closure.

See the NSW plumbing methodology

03 · What we’re building

Start with one trade. Build for many questions.

We started with NSW plumbing so every signal could be checked properly. Now we’re building intelligence that answers more questions from the same dependable evidence, rather than a separate static metric for each one.

Live today
NSW plumbing evidence profile Ask Konnex

Within their published scope. The profile is the source of truth for definitions and dates.

Expanding

Repeatable intelligence and more ways to use it — for more questions, trades and partner workflows, as the evidence and validation support it.

04 · Founding Partner pilot

Help shape the first useful decisions.

We’re exploring a bounded Founding Partner pilot around NSW plumbing intelligence — a defined scope, an evidence pack and clear limits — to learn what belongs in a repeatable product. If that overlaps with the decisions your team makes, we’d like to hear from you.

What the pilot would test
  1. 01A real question your team needs answered
  2. 02A workable recurring cadence
  3. 03Clear limits on what the evidence shows
Discuss the Founding Partner pilot Explore the evidence

Konnex is built by Matthew Nugent, a commercial data and insights analyst with experience across digital mortgage, insurance, and national retail, working with a team of AI specialists.